About Me

My name is Silja, I am 28 years old and originally from Germany. At 21, I teamed up with three friends to launch Swedish Fall GmbH, a sustainable e-commerce company from Germany. This adventure kicked off while we were still in university, and what started as a modest project quickly evolved into a thriving startup within six months.

Our big break came when we appeared on the "Die Höhle der Löwen" TV show, catapulting us into the spotlight. Amid our meteoric rise, we were tempted to ditch university, but thanks to our parents, we stuck with our studies while juggling late-night shifts to keep our startup afloat. Post-graduation, we set our sights on San Francisco to be exposed to inspiring mentors and fellow entrepreneurs.

My main role was steering our marketing ship, devising strategies and tactics that fueled our growth. When the pandemic hit, we relocated our team to London to be closer to our European customers. Through our marketing efforts, especially through our pivot into a subscription-based brand, we scaled our startup to a stunning €250k per month. However, Swedish Fall faced logistical hurdles during COVID, and a warehouse breakdown tested our resilience. These trials made us stronger as entrepreneurs, but after two years of battling the pandemic's impact on our business, we made the tough call to close shop in 2022.

Soon after closing Swedish Fall, I found myself without an identity and went on a journey of self-discovery through travel, which eventually led to the foundation of She Said. My mission? To assist budding startups in achieving rapid, sustainable growth while avoiding the pitfalls we'd encountered. Over the past seven years, I've learned the importance of passion, happiness, and being present in the moment. I relish my work, take pride in it, and reap the rewards. I'm constantly on the move, exploring and absorbing knowledge. I cherish the freedom to do so and aspire to empower women worldwide, helping them carve out the future they rightfully deserve.