I am your Mastermind in Creative Strategy.

I'm Silja, entrepreneur and experienced creative strategist.
E-Commerce brands need to A/B test ads and move fast, but they're often held back by the constant need for fresh, outstanding content. That's where I come in. Whether it's organizing and crafting content that makes your paid ads shine, finding the best content creators quickly, or nailing those UGC scripts, I'm here for all of it.

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Why Work With Me
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job success
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My competencies

Creative Strategy

I craft the entire creative strategy for TOF, MOF and BOF ads. My approach is to determine the most effective directions and ad angles for testing. I maintain constant communication with your team, ensuring that everyone is aligned and informed about the strategies we're implementing and the results we're achieving. For this, I use Miro, Notion, Foreplay and other tools.

Sourcing Creators

I collaborate closely with Twirl, Europe's largest UGC platform, founded by my twin sister Lara. I have instant access to a network of 3000+ content creators worldwide at unbeatable rates. My expertise lies in connecting you with the ideal talent tailored to your brand's needs. This direct access not only saves time in sourcing creators but also ensures high-quality, authentic content that effectively drives ROAS.

Constant Testing

I'll streamline your content flow, scripting and organizing for constant A/B testing. This structured approach is designed to enhance your ROAS in collaboration with media buyers. By continuously refining and testing different content strategies, we'll identify what resonates best with your audience. This ongoing optimization process ensures your ad spend is always yielding maximum returns.

On A Mission

I understand that successful companies and brands require clear, scalable solutions for growth without compromise. My approach is rooted in humbleness, honesty, and transparency.

I help you scale your content with a no b*llshit work ethics. At the same time, I travel around the globe in order to enhance and empower other women worldwide. While I dedicate my time to your precious project, I set aside my spare time to visit international female empowerment foundations that you and us can support together.

Dhammajarinee Witthaya School

I haven't visited this extra ordinary foundation yet, but it is on my list for 2024 and I will give you even more insights afterwards. The mission of Dhammajarinee Witthaya School in Thainland is powerful: Provide a safe home and quality education, kindergarten to grade 12, for underserved girls in Thailand—helping break the cycle of poverty and a lack of opportunity.

Female Empowerment

High Atlas Foundation

During my travels through Morocco I came across HAF, a female empowerment foundation based in Marrakech. Their Female Empowerment Workshop enables participants to create the life they most want. HAF aims to strengthen women as rights holders by providing tools to advocate and act on their needs and goals. Key areas of their workshop is emotions, relationships, sexuality, body, money, work and discovery. Read more here.‍

Female Empowerment


PSYDEH [see-day] is a majority-women-led Mexican grassroots non-profit organization investing in rural and Indigenous women as local leaders to propel social and economic development in their communities. Read more here.

Female Empowerment

100% success on Upwork

For a close look at my successful brand collaborations, explore my Upwork profile.

  • Top Rated with 100% job success

  • Creative Strategist and fractional CMO

  • Diverse niches: Wellness, jewelry, real estate & more!

Brands I work with

Success Stories

Throughout my career, I've had the privilege of working with a diverse range of clients, from startups to established enterprises, and across various industries like e-commerce, SAAS, real estate, solar, eHealth and food. I've consistently delivered exceptional marketing solutions tailored to each client's unique needs and goals.

Jonas Detlefsen, Co-Founder @ Stealth Startup


Couldn't recommend Silja more. Especially her impact in content-driven initiatives was great. As a startup, we were lucky to have her guiding us through our creative and strategic journey. With her  eye on data analysis and commitment to A/B testing, Silja continuously refined our strategies. Her approach was instrumental in building strong connections with our customers, nurturing loyalty and encouraging repeat engagements. A big thank you to Silja - here's to many more successful projects ahead!

Sheldon Swanepoel, Founder @ MavieMe


Silja is exceptionally driven and proactive. In her time working with us, she has stood out by recognising the strategic goals of lifely, and driving initiatives designed to meet these goals, even when outside of her original scope of work. I can highly recommend Silja - I know she will add value to your team and your business!

Jamie Bubb, Co-Founder @ Twirl Technologies Ltd


I hired Silja to help with our company growth marketing efforts. In just a short amount of time, she made a massive impact and became a core member of the team! She implemented repeatable, scalable creative strategies and worked hand-in-hand with our team to execute them. She also was highly iterative, constantly analysing data and performance, and adjusting the strategy from there! She is one of the most proactive freelancers we have ever worked with and her communication is top notch. I would highly recommend Silja to any company looking to build structure and performance in their growth initiatives.

Dominik Walser, Co-Founder @ Stealth Startup


Silja has supported us exceptionally on our brand/marketing strategy. Her extensive experience with UGC and creators makes her a great advisor with a hands-on mentality, showcasing her capability to kick off and lead new marketing/growth projects. She's easy to work with, committed, and created real value for our early-stage company. We will definitely keep working with her in the future.


01 - Budget


My services are billed at a rate of 65€ per hour, with a time investment ranging from 10-20 hours per month depending on your growth objectives. This includes managing your entire content strategy and overseeing both creator scripting and management tasks undertaken by my team and myself. This flexible model is particularly beneficial for e-commerce brands aiming to scale their content efforts without the overhead of a full-time in-house strategist. Please note: This fee does not cover the costs associated with content creation by the creators themselves.

02 - What is included


In the service included, I offer you ongoing comprehensive creative strategy. This time can be flexibly used for brainstorming sessions on Slack, in-depth meetings, or any other collaborative platforms that suit your needs. I'm here to actively participate in and guide these strategic discussions, ensuring we're always on the same page. I'll utilize tools like Miro or Foreplay to create visual boards, offering clear and innovative guidance. I help streamline the content process which includes coordinating with video editors and other content creators, managing timelines, and ensuring the highest quality output.

03 - Duration


Terms are always flexible and can be cancelled every month. Typically, my collaboration with companies is structured for the long term, from 6 months and extending onwards. I want you to be 100% happy with our partnership, ensuring that every step we take together adds value to your business.